The Importance of Monitoring your Brand Online

In a previous blog post, we covered a few quick tips to get you started with reputation management. Here is some additional information to reiterate why monitoring your brand online is so important.

Consider these stats shared by Business2Community:

  • More than 25% of a company’s market value is directly attributable to their reputation
  • 41% of companies that have been dealt a reputation blow reported loss of brand value and revenue
  • 86% of consumers are willing to pay more for services from a company with a good reputation
  • 80% of consumers have changed their mind about a purchasing decision as a result of negative information

Remember that basic reputation management can go a long way. Simply claiming your business listings on review sites and being aware of what is being said is a great start but the effort can’t stop there. The next step is to get involved in what story is being told about you via Google and other search engines to ensure a positive picture of your brand. If you’re not sure how, check out our 3 quick tips about reputation management.

 

 

Coming to a Facebook Business Page Near You

This week many of our clients began to see the option to upload a video to the cover photo area of their business page. Here are a few must knows before jumping into it:

  • Your video can be between 20-90 seconds long
  • Your video must be at least 820 x 312 pixels
  • The video will automatically start to play when a user comes the page
  • The video will be muted by default (there is a mute/unmute option in the bottom right corner)

However, these aren’t the only things to keep in mind when uploading new content to this area. Use this area wisely. Just because the video looks great on desktop doesn’t mean it will have the same look or effect on mobile. You’ll have to plan wisely for content to scale in both areas.

Don’t upload your latest commercial or music video. Instead, use the space for dynamic content that illustrates your brand and further tells your story. This means stay away from text, quick speed and too many images. Also, don’t underestimate the power of a crisp, powerful image if you can’t find the right video to tell your story.

To help illustrate how to use the space effectively, check out these brands:

Narcos Netflix

Disney Pixar

Let us know what other brands you’ve seen utilizing the new feature well. If you don’t have the option to upload a video to the cover photo area of your business page, hold tight! Facebook will be rolling out the new feature to pages throughout the next few months.

 

3 Quick Tips About Reputation Management

Reputation management is important for numerous reasons but one of the main reasons is that all of your other marketing efforts (TV, radio, print, etc.) will eventually lead your customers/consumers to learn more about you online.

Have you Google’ed your business lately? What are the first three things that comes up? Are they positive? Are they even about your business? Now, these results may be slightly different for each person Googling but are you doing enough from your end to ensure your best foot is forward?

We know securing and protecting your company and brand (that you’ve worked so hard to build) can be overwhelming on the World Wide Web so here are a few things to think about as you think through your strategy.

  1. There is no opt-out

Secure your business listings across all applicable websites (Google, Yelp, Facebook, etc.) even if you’re not ready to implement a full fledge strategy. If you do not secure or create your own presence on these types of sites, chances are someone else will. In many instances, there is only one opportunity to secure listings and you will want to make sure you have control over that vs. the general public. The last thing you want is someone representing your brand that has no business doing so.

  1. Make an investment with time and money

Most local businesses are ignoring the need for online reputation management or taking matters into their own hands without the adequate knowledge or time to commit to it. If you are not familiar with establishing and managing online communities, it may be best to outsource these efforts to an agency or provider that is familiar with the delicacy of online reputation management.

  1. Transparency goes a long way

If your company delivered a less than desirable experience or simply messes up, apologize. The key to a solid online reputation is authentic engagement. Being authentic with both positive and negative reviews left by consumers can go a long way. Don’t overlook the importance of sharing in the excitement of a positive review. And for the negative ones, avoid online arguments. As hard as it can be at times, hit backspace on the less than stellar response you typed and take that tense conversation offline to reconcile. Everyone is watching, very closely. Every interaction has the potential to make or break your brand in the matters of seconds.

These are just a few things to get you thinking. Stay tuned for more thoughts from us on reputation management and how we, at INSPYR, can help. In the meantime, if you’re looking for assistance with how to claim your online business listings, need help managing positive and negative reviews or simply have questions on how to ensure your brand is well represented on the first page of Google, contact us. We’d love to help!

Meet INSPYR’s New Intern

We are thrilled to announce a new member of the INSPYR team… Meet our intern, Kinsley Hardy

Kinsley-Hardy

Kinsley says: I am from Bloomington, IL and learned that a professional career in business was destined early on. I am majoring in Marketing and this upcoming fall I will be graduating from Illinois State University. I continually seek opportunities that allow me to grow and demonstrate leadership and am very excited to be at INSPYR Advertising as an intern this summer.

Other fun facts about Kinsley:

She is a member of Delta Delta Delta sorority where she held the position of Academic Development Chairman

She’s extremely good at drawing

Her birthday is March 1st

She’s a music junky and her favorite band is The Lumineers

Please join us in welcoming Kinsley to the team!

 

Vote for Ashley HomeStore and Vieweg Real Estate in Readers’ Choice

It’s time to celebrate the Decatur community with the Herald & Review‘s 2016 Readers’ Choice! You can vote for your favorite businesses, services, people, etc. now through February 8th.

We’re asking for your help specifically on two of our favorite local business: Ashley HomeStore Decatur and Vieweg Real Estate.

To vote for Ashley Homestore, click “Shopping” on the left hand side and vote under “Furniture Store” and “Mattress Showroom”.

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To vote for Vieweg Real Estate, click “Services” on the left hand side and vote under “Residential Real Estate Office”. You can also vote for members of our team by clicking “People” on the left hand side under “Realtor”.

14481805_1092215977500782_8268084368353057685_oAccording Herald & Review, starting February 1, the nominees with at least 50 votes will be added to the official ballot. For businesses with multiple locations, please be specific.

Place your ballot here. Thank you for all of your support!

 

The Facebook Changes They Didn’t Tell You About

Have you noticed that the photo section of your Facebook business page is now dominated by your photo and video section? Have you noticed that your posts are now buried below this content?

Facebook has introduced templates that can be selected based on user or administrator needs in the Edit Page section of your Facebook page. There are layout templates customized for business, shopping, venues, politicians, professional services and restaurants. By default, your page is set as “Standard”.

Here’s how to change your page’s template to make it more effective:

1. From your business page, click “Settings”

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3. Click “Edit Page”screen-shot-2017-01-03-at-2-55-30-pm

4. Under Templates click “Edit” — there you’ll have the option to choose from a business, professional services, shopping, standard, venues, politicians or a restaurants & cafes template.

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This section also provides the option to reorganize the tabs on your Facebook business page. Click and drag a tab name to rearrange the order. The tab order also determines the order of the sections people see at the top of your Page.

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Facebook changes can be subtle and leave us a little mind boggled. If something changes, pursue the backend “Edit Page” options. Chances are there will be a way to make adjustments to these new changes.

Meet the Team

Kristin Moore, President & CEO

Growing up in a small town, Kristin learned to enjoy the little things in life, but always had big ideas. Working in media sales for almost 5 years gave her a strong knowledge of creative advertising, branding and media buying. Kristin started INSPYR in 2015 to utilize her knowledge and work with local businesses in creative and innovative ways to advertise and market their unique brands.

Kristin lives in Bloomington, Illinois with her husband Drew, goldendoodle  Tucker and baby boy Moore due in May of 2017.

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Nikki Wright, Managing Director

Nikki has a love for all things creative and brings over 5 years of experience in social media and corporate communications to INSPYR. Her previous roles include social media manager for Pepperdine University in Malibu, California and corporate communications manager for White Lodging Services in the Chicagoland area. In both roles, Nikki was the lead for the creation and implementation of social media strategy, policy, procedures and practices.

Nikki lives in Bloomington, Illinois with her husband Miles, daughter Reagan and two puppies Dodger & Tate.

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