Reputation management is important for numerous reasons but one of the main reasons is that all of your other marketing efforts (TV, radio, print, etc.) will eventually lead your customers/consumers to learn more about you online.
Have you Google’ed your business lately? What are the first three things that comes up? Are they positive? Are they even about your business? Now, these results may be slightly different for each person Googling but are you doing enough from your end to ensure your best foot is forward?
We know securing and protecting your company and brand (that you’ve worked so hard to build) can be overwhelming on the World Wide Web so here are a few things to think about as you think through your strategy.
- There is no opt-out
Secure your business listings across all applicable websites (Google, Yelp, Facebook, etc.) even if you’re not ready to implement a full fledge strategy. If you do not secure or create your own presence on these types of sites, chances are someone else will. In many instances, there is only one opportunity to secure listings and you will want to make sure you have control over that vs. the general public. The last thing you want is someone representing your brand that has no business doing so.
- Make an investment with time and money
Most local businesses are ignoring the need for online reputation management or taking matters into their own hands without the adequate knowledge or time to commit to it. If you are not familiar with establishing and managing online communities, it may be best to outsource these efforts to an agency or provider that is familiar with the delicacy of online reputation management.
- Transparency goes a long way
If your company delivered a less than desirable experience or simply messes up, apologize. The key to a solid online reputation is authentic engagement. Being authentic with both positive and negative reviews left by consumers can go a long way. Don’t overlook the importance of sharing in the excitement of a positive review. And for the negative ones, avoid online arguments. As hard as it can be at times, hit backspace on the less than stellar response you typed and take that tense conversation offline to reconcile. Everyone is watching, very closely. Every interaction has the potential to make or break your brand in the matters of seconds.
These are just a few things to get you thinking. Stay tuned for more thoughts from us on reputation management and how we, at INSPYR, can help. In the meantime, if you’re looking for assistance with how to claim your online business listings, need help managing positive and negative reviews or simply have questions on how to ensure your brand is well represented on the first page of Google, contact us. We’d love to help!