The Importance of Monitoring your Brand Online

In a previous blog post, we covered a few quick tips to get you started with reputation management. Here is some additional information to reiterate why monitoring your brand online is so important.

Consider these stats shared by Business2Community:

  • More than 25% of a company’s market value is directly attributable to their reputation
  • 41% of companies that have been dealt a reputation blow reported loss of brand value and revenue
  • 86% of consumers are willing to pay more for services from a company with a good reputation
  • 80% of consumers have changed their mind about a purchasing decision as a result of negative information

Remember that basic reputation management can go a long way. Simply claiming your business listings on review sites and being aware of what is being said is a great start but the effort can’t stop there. The next step is to get involved in what story is being told about you via Google and other search engines to ensure a positive picture of your brand. If you’re not sure how, check out our 3 quick tips about reputation management.

 

 

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Coming to a Facebook Business Page Near You

This week many of our clients began to see the option to upload a video to the cover photo area of their business page. Here are a few must knows before jumping into it:

  • Your video can be between 20-90 seconds long
  • Your video must be at least 820 x 312 pixels
  • The video will automatically start to play when a user comes the page
  • The video will be muted by default (there is a mute/unmute option in the bottom right corner)

However, these aren’t the only things to keep in mind when uploading new content to this area. Use this area wisely. Just because the video looks great on desktop doesn’t mean it will have the same look or effect on mobile. You’ll have to plan wisely for content to scale in both areas.

Don’t upload your latest commercial or music video. Instead, use the space for dynamic content that illustrates your brand and further tells your story. This means stay away from text, quick speed and too many images. Also, don’t underestimate the power of a crisp, powerful image if you can’t find the right video to tell your story.

To help illustrate how to use the space effectively, check out these brands:

Narcos Netflix

Disney Pixar

Let us know what other brands you’ve seen utilizing the new feature well. If you don’t have the option to upload a video to the cover photo area of your business page, hold tight! Facebook will be rolling out the new feature to pages throughout the next few months.