Coming to a Facebook Business Page Near You

This week many of our clients began to see the option to upload a video to the cover photo area of their business page. Here are a few must knows before jumping into it:

  • Your video can be between 20-90 seconds long
  • Your video must be at least 820 x 312 pixels
  • The video will automatically start to play when a user comes the page
  • The video will be muted by default (there is a mute/unmute option in the bottom right corner)

However, these aren’t the only things to keep in mind when uploading new content to this area. Use this area wisely. Just because the video looks great on desktop doesn’t mean it will have the same look or effect on mobile. You’ll have to plan wisely for content to scale in both areas.

Don’t upload your latest commercial or music video. Instead, use the space for dynamic content that illustrates your brand and further tells your story. This means stay away from text, quick speed and too many images. Also, don’t underestimate the power of a crisp, powerful image if you can’t find the right video to tell your story.

To help illustrate how to use the space effectively, check out these brands:

Narcos Netflix

Disney Pixar

Let us know what other brands you’ve seen utilizing the new feature well. If you don’t have the option to upload a video to the cover photo area of your business page, hold tight! Facebook will be rolling out the new feature to pages throughout the next few months.

 

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