The Importance of Monitoring your Brand Online

In a previous blog post, we covered a few quick tips to get you started with reputation management. Here is some additional information to reiterate why monitoring your brand online is so important.

Consider these stats shared by Business2Community:

  • More than 25% of a company’s market value is directly attributable to their reputation
  • 41% of companies that have been dealt a reputation blow reported loss of brand value and revenue
  • 86% of consumers are willing to pay more for services from a company with a good reputation
  • 80% of consumers have changed their mind about a purchasing decision as a result of negative information

Remember that basic reputation management can go a long way. Simply claiming your business listings on review sites and being aware of what is being said is a great start but the effort can’t stop there. The next step is to get involved in what story is being told about you via Google and other search engines to ensure a positive picture of your brand. If you’re not sure how, check out our 3 quick tips about reputation management.

 

 

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