We’re starting a new blog series all about what you need to know about advertising. This week, we are starting off with the question, “What is advertising?”
Simply put, advertising is the process of making your product, brand, or service known to the market place. It’s essentially spreading the word about what your company has to offer with the hopes of not only bringing awareness but also persuading consumers to take action. The end goal would be for consumers to buy and use your product or service as a result of advertising.
So what does advertising look like? Advertisements are commercials you see on television or ones you hear on the radio. They are big billboard signs you see while driving down the road, the insert in the local newspaper, or brand labels. Advertisements have also made their way into every aspect of the Internet whether you are directly shopping for a product or service or if you’re just browsing a social networkto get caught up with friends.
According to Red Crow Marketing, it’s estimated that most Americans are exposed to around 4,000 to 10,000 advertisements each day. Ron Marshall, with Red Crow Marketing, thought that number seemed extreme, so he tested it out himself. It started with turning off his Sony-alarm clock and he immediately used his Panasonic TV and Dish Network remotes to turn on the TV where he listened to 46 commercials. He was exposed to more brands from the tags on his clothes while he was getting dressed and when he opened up his pantry to make breakfast; he counted 214 food brand labels. By the time breakfast was over, he was already exposed to around 487 ads, he ended his experiment there.
If you want to see for yourself how many advertisements you’re exposed to, try keeping track of it all. No matter where you go, you’ll be exposed to some kind of advertising. They’re everywhere and it’s an important part of making your product or service succeed.
Join us next week to learn why advertising is so important.