The Importance of Monitoring your Brand Online

In a previous blog post, we covered a few quick tips to get you started with reputation management. Here is some additional information to reiterate why monitoring your brand online is so important.

Consider these stats shared by Business2Community:

  • More than 25% of a company’s market value is directly attributable to their reputation
  • 41% of companies that have been dealt a reputation blow reported loss of brand value and revenue
  • 86% of consumers are willing to pay more for services from a company with a good reputation
  • 80% of consumers have changed their mind about a purchasing decision as a result of negative information

Remember that basic reputation management can go a long way. Simply claiming your business listings on review sites and being aware of what is being said is a great start but the effort can’t stop there. The next step is to get involved in what story is being told about you via Google and other search engines to ensure a positive picture of your brand. If you’re not sure how, check out our 3 quick tips about reputation management.

 

 

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3 Quick Tips About Reputation Management

Reputation management is important for numerous reasons but one of the main reasons is that all of your other marketing efforts (TV, radio, print, etc.) will eventually lead your customers/consumers to learn more about you online.

Have you Google’ed your business lately? What are the first three things that comes up? Are they positive? Are they even about your business? Now, these results may be slightly different for each person Googling but are you doing enough from your end to ensure your best foot is forward?

We know securing and protecting your company and brand (that you’ve worked so hard to build) can be overwhelming on the World Wide Web so here are a few things to think about as you think through your strategy.

  1. There is no opt-out

Secure your business listings across all applicable websites (Google, Yelp, Facebook, etc.) even if you’re not ready to implement a full fledge strategy. If you do not secure or create your own presence on these types of sites, chances are someone else will. In many instances, there is only one opportunity to secure listings and you will want to make sure you have control over that vs. the general public. The last thing you want is someone representing your brand that has no business doing so.

  1. Make an investment with time and money

Most local businesses are ignoring the need for online reputation management or taking matters into their own hands without the adequate knowledge or time to commit to it. If you are not familiar with establishing and managing online communities, it may be best to outsource these efforts to an agency or provider that is familiar with the delicacy of online reputation management.

  1. Transparency goes a long way

If your company delivered a less than desirable experience or simply messes up, apologize. The key to a solid online reputation is authentic engagement. Being authentic with both positive and negative reviews left by consumers can go a long way. Don’t overlook the importance of sharing in the excitement of a positive review. And for the negative ones, avoid online arguments. As hard as it can be at times, hit backspace on the less than stellar response you typed and take that tense conversation offline to reconcile. Everyone is watching, very closely. Every interaction has the potential to make or break your brand in the matters of seconds.

These are just a few things to get you thinking. Stay tuned for more thoughts from us on reputation management and how we, at INSPYR, can help. In the meantime, if you’re looking for assistance with how to claim your online business listings, need help managing positive and negative reviews or simply have questions on how to ensure your brand is well represented on the first page of Google, contact us. We’d love to help!