Coming to a Facebook Business Page Near You

This week many of our clients began to see the option to upload a video to the cover photo area of their business page. Here are a few must knows before jumping into it:

  • Your video can be between 20-90 seconds long
  • Your video must be at least 820 x 312 pixels
  • The video will automatically start to play when a user comes the page
  • The video will be muted by default (there is a mute/unmute option in the bottom right corner)

However, these aren’t the only things to keep in mind when uploading new content to this area. Use this area wisely. Just because the video looks great on desktop doesn’t mean it will have the same look or effect on mobile. You’ll have to plan wisely for content to scale in both areas.

Don’t upload your latest commercial or music video. Instead, use the space for dynamic content that illustrates your brand and further tells your story. This means stay away from text, quick speed and too many images. Also, don’t underestimate the power of a crisp, powerful image if you can’t find the right video to tell your story.

To help illustrate how to use the space effectively, check out these brands:

Narcos Netflix

Disney Pixar

Let us know what other brands you’ve seen utilizing the new feature well. If you don’t have the option to upload a video to the cover photo area of your business page, hold tight! Facebook will be rolling out the new feature to pages throughout the next few months.

 

The Facebook Changes They Didn’t Tell You About

Have you noticed that the photo section of your Facebook business page is now dominated by your photo and video section? Have you noticed that your posts are now buried below this content?

Facebook has introduced templates that can be selected based on user or administrator needs in the Edit Page section of your Facebook page. There are layout templates customized for business, shopping, venues, politicians, professional services and restaurants. By default, your page is set as “Standard”.

Here’s how to change your page’s template to make it more effective:

1. From your business page, click “Settings”

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3. Click “Edit Page”screen-shot-2017-01-03-at-2-55-30-pm

4. Under Templates click “Edit” — there you’ll have the option to choose from a business, professional services, shopping, standard, venues, politicians or a restaurants & cafes template.

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This section also provides the option to reorganize the tabs on your Facebook business page. Click and drag a tab name to rearrange the order. The tab order also determines the order of the sections people see at the top of your Page.

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Facebook changes can be subtle and leave us a little mind boggled. If something changes, pursue the backend “Edit Page” options. Chances are there will be a way to make adjustments to these new changes.